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| A Monthly Publication of the Raleigh Regional Association of REALTORS® |
May 2008 Issue
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| About
Us May Dates to Remember
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‘Social media’ – Only for the young? As REALTORS®, we may find certain perceptions we have about home buyers are wrong. For example, if we think only young professionals want to live downtown, we might miss the opportunity to share the convenience and lifestyle with other potential buyers. The same applies to the new “social” media. If our idea of social media involves only e-mailing friends and watching teenagers read Facebook or texting, then it’s time to expand our perception. Social media’s continually evolving tools – whether video, audio, image or text – are all directed toward online (and sometimes offline) sharing, talking, networking, broadcasting, giving and receiving feedback, and strengthening our communities. This Internet communication seems like a natural fit for REALTORS® professionally and personally because we’re usually very involved in our communities. Getting started and staying focused on this new form of communication, however, may seem overwhelming at first. According to Lisa Creech Bledsoe, director of Calvert Creative in Cary, we could focus our social media time toward our business goals if we use social media to:
Can we really make meaningful connections through social media? “The same rules apply in social media that apply elsewhere,” Bledsoe says. “You will get out of it what you put in. The important thing to remember is that there is already an online conversation within your industry. Smart business people are figuring out not only how to be a part of that conversation, but how to lead it.” Wouldn’t that change our clients’ perceptions of us? Learn more about how
the social media can benefit us by attending the Women’s
Council of REALTORS® meeting at 8:45 a.m. on June 4 at 111 Realtors Way,
where Bledsoe will speak more about the subject. |
