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| A Monthly Publication of the Raleigh Regional Association of REALTORS® |
March 2008 Issue
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| About
Us November Dates to Remember
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Staging for specific markets and for everyone Home staging is not interior decorating. Decorating is personal, but home staging streamlines and simplifies a home so it appeals to the widest range of buyers. You may advise your clients to remove items, declutter or add a fresh coat of paint to present a better package that will sell faster and at a higher price. But, professional home staging takes this preparation to a new level. It transforms that lived-in look into a move-in condition house and makes it the most appealing home on the block. You may not think of it this way, but home staging is actually a marketing tool. Stage your home differently for different markets. You wouldn’t stage a home in a retirement community with a nursery or children’s rooms, but you sure would for a home in a baby boomer neighborhood. However, to get the best results in today’s diverse market, always try to appeal to the widest range of buyers. To succeed in this, follow the five C’s listed below: Color: This is a key aspect which broadens the appeal of a home and has a huge impact on how buyers perceive it. Colors should be consistent with current trends or they should be neutral. Eccentric color appeals to a smaller range of buyers than neutral tones. Fresh paint in the appropriate colors is always a great investment. And don’t forget to check the color of carpets, flooring, cabinets and countertops. Continuity: To achieve continuity, furniture must be placed appropriately. A prospective buyer wants to be able to move easily throughout the home, both physically and visually. Creativity: Recycle, reuse and refresh accessories and furnishings. Use new fabrics and pillows to spark the look of that sofa or chair. Repaint furniture or picture frames in the same color scheme as the walls, and polish and clean family treasures. Commitment: Make a commitment to keep the home staged until you have a firm contract. Destaging prior to a sale is not wise in today’s market. Always be prepared for anything. Complete Appeal: Use a 360-degree appeal that focuses on the entire home, inside and out. Make sure the property is staged before any pictures are taken. If the photos or virtual tour of your home aren’t impressive, a prospective buyer searching online for properties will click to the next listing. By improving the complete appeal of the property, more buyers will come to view the property. More potential buyers visiting a house directly increases your odds of a quick sale. So, remember when staging
a home try to keep your target market in mind, yet also try to appeal to
the masses. And don’t forget that five C formula
for success.
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